IFBIC-Paddy

Paddy is a seasoned Marketing Professional with 12 years of Entrepreneurial experience and 12 years of corporate experience. She is adept with all the Marketing mixes such as Go-To-Market Strategy, Market Development, Market Research, Visual Communications campaigns for Target Audience Engagement and PR campaigns.

Paddy is a fervent conservationist – be it know-how, heritage, culture or environment. With a burden for conserving wildlife, she started her NGO – Save Tiger First (STF) in 2012.

In recent times, her shift towards becoming a Filmmaker has added new leaves to her passion. The wildlife conservation film ‘Bannerghatta Breathing for Bangalore’ (2016) was released on 7th October 2016 at the Valedictory function of National Wildlife Week by the then Governor of Karnataka- tinyurl.com/68sk6key, tinyurl.com/3vpbfenb.

Another recent work is an infomercial for Karnataka Forest Department called ‘Say No To NWPP’ (2018) that was released by the then Chief Minister of Karnataka on 15th August 2018 during the Independence Day Celebrations and was screened on 67 cinema screens across Karnataka – https://www.facebook.com/aranya.kfd/videos/20887078747169

Another recent work is an infomercial for Karnataka Forest Department called ‘Say No To NWPP’ (2018) that was released by the then Chief Minister of Karnataka on 15th August 2018 during the Independence Day Celebrations and was screened on 67 cinema screens across Karnataka –https://www.facebook.com/aranya.kfd/videos/208870787471689

A couple of her other conservation films are- Integrated Urban Water Management (2021), Mitigating Elephant-Train Collision (2016), awareness videos of Friends of Elephants (2015) & Smart BIO (2010).

Her interest in film making took wings when she produced her first documentary ‘The Story of Shravanabelagola’ (2006), a one hour documentary on then historic city of Shravanabelagola in Karnataka – https://www.youtube.com/watch?v=-pKLcOuWhiY (short version, 00:00:45 onward), apart from many corporate film projects during her corporate career.

In all her roles, her constant endeavour has been to create awareness that touches lives around her, arousing deep sense of consciousness within. Her life mantras, “driven to make things happen” and, “adaptability above circumstances” have enriched her journey in life.