With a strong grasp over regional narratives, vernaculars and storytelling nuances, she continually advices a strong network of industry professionals ranging from directors, investors, producers and artists on various subjects related to Media & Entertainment space. Over the years, she has emerged as one of the most respected media professionals in the Media & Entertainment world. She is known for providing opportunities and platform to the emerging talent in the industry. She also oversees the operations of a group of companies namely; Divyajyoti Institute of films and technology, Divyajyoti Digital Studio and Sanam Entertainment. Being the spokesperson of Bharat Cine & T.V Writers Association, she mainly looks after the U.P operations as a key representative in the region.